THERE CAN BE NO DOUBT but that
it was those those rockin’ vinyl 45s, as issued by small independent
record companies, which defined the “Northwest Sound” of the 1960s. The
success of these local labels
was possible mainly because of the favorable economics of marketing
music in a
format that was both popular and affordable.
By the 1970s the “long-play” (LP)
album had long since become the industry’s standard format of choice, but it
was those trusty little 45s that the emerging punk rockers, new wavers, and
post-punkers predominantly used throughout the 1980s.
As we head into the ‘90s, the
general public is constantly being told by corporate media that the days of
vinyl are gone and we must accustom ourselves to CDs and cassettes. This may well
be true. But apparently somebody has yet to relay this important message to all
the small regional/local bands and their labels. Indeed: during the last couple
of years vinyl output by local bands – at least up here in the Pacific
Northwest – has skyrocketed in volume and the end of this phenomenon is
seemingly nowhere in sight. Rumors of
inexpensive CDs have remained largely that, so it is still most economical for a
new band to issue their debut recordings on vinyl 45s. There has been some mighty music released
recently on independent LPs in the Northwest as well.
By the mid-1980s the Pacific
Northwest had garnered a worldwide reputation for its legions of heavy metal
bands and their epic albums. A few of the area’s premier metal-meisters include:
Queensrÿche (EMI), Metal Church (Elektra), Q5 (Polygram), Fifth Angel (CBS),
Sanctuary (CDB), TKO (Infinity), Rail (EMI), Coven and Lethal Dose (Ever Rat),
MACE (Restless), and Alice In Chains (CBS).
In my opinion, band for band, the
best of our current crop easily out-rocks the bands from the Northwest’s
sixties scene. Northwest rock has rarely been as exciting, or noisy, as it is
today. And noise – grating, grinding, gloriously tortuous noise – was the element
that had been missing for so long. For too many years the music had gotten
soft: the tiring granola music of the ‘70s as well as the tedious power-ballads
of the ‘80s. It seems that many "rock
bands" everywhere somehow forgot the self-evident truth that joyful noise itself
was a crucial, if not virtually essential, aspect of real rock ‘n’ roll.
The common thread in much of the
best rock music from Little Richard’s unrestrained orgiastic screams to Link
Wray’s rumbling guitar amp to any Sex Pistols song you can name, is harsh,
rude, noise performed with such wildness as to guarantee your old parents a
one-way trip to the nuthouse.
And it is noise that is also the
key to the new and recently much-vaunted “Seattle Sound.” Since about 1986,
when the local metal and post-punk scenes began cross-pollinating, a certain
strata of are bands have generated an aggressive and unusually heavy approach
to hard rock.
A handful of new labels emerged
with vinyl by the crew of rockers and immediately a whole slew of the local
independent releases grabbed international attention. In no time at all major labels were
scrambling to grab a piece of the action. Some of these initial signings
include: Seattle’s Soundgarden with its recent Grammy-nominated LP, Ultramega OK (SST), and subsequent LP, Louder Than Love (A&M). Then there’s
the Screaming Trees from Ellensburg, Washington, which has gained a wide
audience with a few LPs including, Even
If and Especially When (SST). And don’t forget Seattle’s other
up-&-comers: SGM’s Aggression (Medusa), Mother Love Bone’s Shine (Polygram), or Crisis Party’s Rude Awakening (Restless).
Any or all of these discs are
guaranteed to knock you flat, but some of the more intriguing records in recent
Northwest rock ‘n’ roll were overlooked by outside companies and are still
being marketed by local indie labels. These labels have continued to fulfill
their historic role as the chief producers of cutting-edge rock sounds. In
particular, Sub Pop has received worldwide attention for their catalog of
modern Northwest rock. While mainly perceived as promoters of grunge rock
splayed by Mudhoney and Soundgarden, the label also offers the new folk-rock of
the Walkabouts and the psych-garage leanings of Nirvana and the Screaming
Trees. This diversity is well-represented on the 3-LP boxed set Sub Pop 200. Also representative of the alternative scene
is PopLlama Records, home of the Young Fresh Fellows, who have received growing
national recognition. Known for their eccentric releases, the label's current success is a Sonics’ tribute LP, Here Ain’t The Sonics.
What follows is a brief rundown on
some of the Northwest’s currently most-active rock-oriented labels and a few
recommended offerings from their talent rosters. A nearly incalculable number
of one-shot labels operated by individual bands also exist locally – this list
is merely the tip of the proverbial iceberg. Contact these labels if you need
some new Northwest noise in your life:
- AMERICAN LEATHER (Portland) Recommended listening: Poison Idea’s 11-song 45 that includes “Pure Hate” & “Underage.”
- BLACK LABEL (Seattle) Recommended listening: the U-Men’s “Solid Action” & Gas Huffer’s “Firebug” 45s.
- C/Z (Seattle) Recommended listening: Ten Minute Warning, Vexed, Coffin Break, Skin Yard, H-Hour, Malfunkshun, My Eye, Green River, and the Melvins.
- EMPTY (Seattle) Recommended listening: The Accused’s Brutality & Destruction and the Derelicts’ Bullet for Fifi.
- ESTRUS (Bellingham) Recommended listening: the Monomen “Burning Bush,” Stumpy Joe’s “Baskey Case.” Monomen’s album may be out by now.
- FATBALD (Seattle) Recommended listening: Chemistry Set’s “Fabulous Stinking,” and Pure Joy’s “Now I Know.”
- GREEN MONKEY (Seattle) Recommended listening: the Icons, Liquid Generation, Green Pajamas, Arms Akimbo, the Queen Annes, the Purdins, the Bombadiers, Prudence Dredge, the Hitmen.
- K (Olympia) Recommended listening: Beat Happening, Go Team, Some Velvet Sidewalk, Mecca Normal, and Girl Trouble’s “She No Rattle My Cage.”
- LEOPARD GECKO (Tacoma) Recommended listening: Alphabet Swill’s “Rotation,” Seaweed’s “Love Gut,” and the Melvins’ “Revulsion.”
- NASTYMIX (Seattle) Recommended listening: Known mainly as the home to Seattle’s Gold Record rapper Sir Mix-A-Lot, the label is branching out and signing rock acts too, including the Northwest’s kings of splatter-rock, the Accused.
- NO THREES (Seattle) Recommended listening: the Vains, and the Fastbacks’ In The Summer.
- POPLLAMA (Seattle) Recommended listening: The Young Fresh Fellows (45s & LPS), Red Dress, the Fastbacks, Joey Kline & the Cropdusters, the Entropics, the Walkabouts, Pure Joy, the Dharma Bums, the Squirrels “Oz on 45,” and the Posies’ Failure.
- REGAL SELECT (Issaquah) Recommended listening: The Fallouts, Nights and Days, 64 Spiders, and the Kings of Rock’s “I’d Rather Go To Jail.”
- SILENCE (Boise) Recommended listening: the Treepeople’s 3-song, 7-incher, “Important Things” / "Handcuffs” / "In My Head.”
- SUB POP (Seattle) Recommended listening: Blood Circus, Swallow, Love Battery, L-7, Green River, Mudhoney’s “Touch Me I’m Sick,” Soundgarden’s Screaming Life, TAD’s God’s Balls, the Walkabouts’ Cataract, and Nirvana’s Bleach.
- TOMBSTONE (Clackamas) Recommended listening: Dead Moon, Fingers of Doom, Sacred Reign, Drive Train, the Meat Cigars, and No Face.
- VELVETONE (Ellensburg) Recommended listening: Screaming Trees 1986 classic debut LP Clairvoyance, P.S. O’Neill’s album, and both LPs by Moral Crux.
- WIGOUT (Tacoma) Recommended listening: Girl Trouble’s “When Opposites Attract” a 3-song 7-incher from 1989.
[NOTE: This is a lightly edited version of an essay
that was originally published in the “Pacific Northwest Music Explosion” issue
of DISCoveries magazine in April
1990]
Text copyright ©, 1990, 2011, by Peter Blecha